|
1st November 2010
Mobility is well entrenched in everyday life and customers now expect to be given the option of communicating with organizations through their mobile devices. 65% of active Facebook users access the social network through their mobile devices. Mobile applications exist across many industries and verticals and across multiple platforms. But which verticals are going to experience an upsurge in mobile activity over the next 3–4 years? Google seems to think that the retail sector will demand new methods for communicating with their customers. It stands to reason; retail are heavy users of direct mail and they use SMS for real–time notifications. Direct mail can be expensive and SMS just doesn’t provide the richness to display appealing content.
Coupons and discounts are used extensively throughout retail to drive spikes in sales and to reward customer loyalty. Why don’t retailers have a downloadable app which they can provide to their customers for the purpose of distributing relevant content? Google estimates that this addressable market will be worth USD$17.5 billion by 2014 (you may consider adjusting these estimates as Google’s affiliate arm drives advertising for retailers that is loyalty based). A mobile application for retailers need not be complex, it can be forms driven, display branded content and deliver real–time information that either updates the customer or initiates a call to action.
Let us show you how you can drive impulse sales, increase customer loyalty and improve profitability per customer.
|
